Service

White-Label Development

Private full-stack development support for agencies, studios, consultants, and creative teams.

01Overview

We work quietly behind other teams — delivering design and engineering under their brand, to their standards, on their timelines. The relationship and the code remain confidential.

02How we approach it

A white-label engagement starts with how you work, not how we do. In Discover and Define we take the brief from your team — never your client — and agree the scope, stack, conventions and delivery plan in writing before anything is built. Confidentiality is set at the same point: who we communicate with, whose name appears where, and how the work is presented. From there the work proceeds under your name and inside your process.

Design and engineering then run to your standards. If your team owns the design, we implement it faithfully; if not, we design within your client's brand and hand you the system. The build itself follows the same discipline as our own projects — server-rendered frontends, typed contracts, schema validation on every boundary — but in your repositories, your conventions, and your stack where one already exists. Code reads as if your team wrote it.

Before release, the work goes through Validate: performance, accessibility, responsiveness, and edge cases tested against the budgets agreed in the plan, so what you present to your client stands up to scrutiny. Deployment is staged through controlled environments — yours or ours, whichever the engagement specifies — and every release ships with documentation your team can present as its own.

After launch the engagement ends where you want it to. Some agencies take a clean handover — documented code, deployment notes, and a walkthrough for their developers — and carry the system forward themselves. Others keep us in the background through Evolve, maintaining and extending the work as their client's needs grow. Either way, the relationship stays private and the credit stays yours.

03Suitable for

  • Agencies needing development capacity
  • Studios without in-house engineering
  • Consultants delivering for clients

04Problems solved

  • Capacity constraints
  • Gaps in technical delivery
  • Need for confidential support

05Deliverables

  • Design and engineering under your brand
  • Confidential delivery
  • Documentation handover
  • Flexible engagement

06Technical considerations

  • Your standards and stack respected
  • Clear handover and documentation
  • Confidentiality by default

07Common questions

Will your involvement be visible to our client?

No. We work under your brand by default: no credits in the code or the interface, no public reference to the project, and no direct contact with your client unless you invite it. Communication runs through your team. The confidentiality terms — including whether we can ever reference the work — are recorded in the written engagement agreement each project signs.

Can you work in our existing stack and repositories?

Yes, and we prefer it. Where you or your client already have a stack, repositories, and conventions, we work inside them — same branching model, same review process, same tooling. Where nothing exists yet, we recommend an approach and explain the reasoning, so your team can defend it to the client. Either way, the engineering discipline stays constant: typed contracts, schema validation, and staged deployment.

How is white-label work priced?

We don't publish prices, because the range of work is too broad for a rate card to be honest. Cost is driven by scope: whether design is included, the complexity of the backend and integrations, and whether you need us after launch. Send the brief through the contact form and we'll set out scope and cost in a written proposal before anything starts.

Who owns the code when the project is delivered?

Ownership, deliverables, and any ongoing service commitments are defined in the written engagement agreement each project signs, so there's no ambiguity when you pass the work on to your client. Tell us at the start how ownership needs to sit — for example, flowing through you to the client — and the agreement is drafted to match.

What happens after the project launches?

Both routes are open. If your team is taking over, handover includes documented code, deployment and environment notes, and time with your developers so nothing depends on us. If you'd rather we stay involved, we provide maintenance, monitoring, and controlled improvements under your brand — you remain the client's point of contact and we remain invisible. Agree the route before launch so the documentation matches it.

08Related

Discuss a white-label development project.

Tell us what you need. We'll tell you how we'd build it.

Start a project
White-Label Development for Agencies UK — Sonar Development